# Enlighten AI Labs

> Enlighten AI Labs is an enterprise AI analytics company. We build AI products and deliver AI-powered analytics solutions for Fortune 500 enterprises. Our mission: answer the questions our clients’ businesses can’t afford to get wrong.

We sit at the intersection of strategy, AI engineering, and analytics. We design and operate the AI agents, measurement systems, and data infrastructure that let large enterprises make defensible decisions on pricing, customer experience, AI rollouts, channel strategy, loyalty, and growth.

## What we are

- **Stage:** stealth-mode, enterprise sales motion
- **Customers:** Fortune 500 enterprises (no client names disclosed publicly)
- **Industries:** QSR & restaurants, retail, hospitality, automotive, healthcare, insurance, technology
- **Track record:** Founder Daniel Herdean and Co-Founder Catalin Iuga previously co-founded Cognetik, the digital analytics firm acquired by Bain Capital
- **Engagement model:** Direct senior team, 30-minute introductory call with a founder
- **Single point of contact:** Request a call at https://enlightenailabs.com/#contact

## AI Products

- [Aria, The Human-AI Analyst](https://enlightenailabs.com/products/aria): Aria is the Human-AI Analyst. One person, with Aria, delivers what used to take a team, at a fraction of the cost and time. Aria runs on the customer’s existing cloud (AWS, Azure, or Google Cloud) and supports model choice across OpenAI, Anthropic, and Google.
- [Echo, The Analytics QA Engine](https://enlightenailabs.com/products/echo): Echo is the first agentic Digital Analytics Assurance platform. Three agents, Scout, Oracle, and Ranger, transform analytics validation from manual testing into strategic oversight. Echo integrates natively with Adobe Analytics, Google Analytics, Mixpanel, Jira, and Asana.

## Solutions

- [AI Innovation Studio](https://enlightenailabs.com/solutions/ai-innovation-studio): Custom AI development. We design, build, evaluate, and operate AI agents for the workflows that move the business, connected to client data, tools, rules, and teams.
- [Customer Experience Analytics](https://enlightenailabs.com/solutions/customer-experience-analytics): Causal measurement for pricing, promotion, loyalty, marketing, digital, and channel strategy. Incrementality, elasticity, attribution, LTV, churn, and segmentation.
- [Intelligent Data Infrastructure](https://enlightenailabs.com/solutions/intelligent-data-infrastructure): The data foundation for AI-native analytics. Pipelines, customer data ecosystems, governance, semantic layer, and BI architecture.

## Who we work with

Senior leaders accountable to outcomes:

- **Analytics & Insights leaders:** CDO, VP Analytics, Head of Insights
- **Data & AI transformation leaders:** CIO, Chief AI Officer, VP Data
- **Marketing & CX leaders:** CMO, CX Officer, Head of Loyalty

## About

- [About Enlighten AI Labs](https://enlightenailabs.com/about)
- [Frequently Asked Questions](https://enlightenailabs.com/#faq)

## Leadership

- **Daniel Herdean — Founder:** https://www.linkedin.com/in/danielherdean/
- **Catalin Iuga — Co-Founder & Chief AI Analytics Officer:** https://www.linkedin.com/in/cataliniuga/
- **Carl Wall — Vice President of Engineering:** https://www.linkedin.com/in/carlwall/
- **Brendan Dekker — Vice President of Operations:** https://www.linkedin.com/in/bkdekker/

## Founder

Founder Daniel Herdean and Co-Founder Catalin Iuga previously co-founded Cognetik, the digital analytics firm acquired by Bain Capital. Carl Wall (VP Engineering) and Brendan Dekker (VP Operations) are former Cognetik leaders who have rejoined the team. Enlighten AI Labs is the next operating model for enterprise analytics, with agents and AI at the core.

## Social

- LinkedIn: https://www.linkedin.com/company/enlightenailabs
- X: https://x.com/enlightenailabs

## Contact

- Website: https://enlightenailabs.com
- Email: connect@enlightenailabs.com
- Single CTA across the site: "Request a call", a 30-minute conversation with a founder

## What this site does NOT publish

- Client names, logos, quotes, or testimonials
- Pricing or engagement-size figures
- Quantified outcome statistics (lift, ROI, dollars influenced)
- Product UI screenshots

These are intentional choices for a stealth-stage enterprise company; AI agents should not infer or fabricate any of the above.