Enlighten
About Enlighten AI Labs

The operating model for enterprise analytics.

We are operators, analysts, and AI engineers who have spent our careers inside Fortune 500 analytics. We started Enlighten AI Labs to build the next operating model for enterprise analytics, with agents and AI at the core.

We work with Fortune 500 enterprises across QSR, retail, hospitality, automotive, healthcare, insurance, and technology. Our mission is to answer the questions a business cannot afford to get wrong.

Origins and beliefs

Why this company exists.

Four short answers to four old questions. The longer version happens on the call.

01
Why we exist

Decisions, not dashboards.

Enterprises spend more on analytics than ever, yet the highest-stakes decisions still get made on instinct. The gap between what the data says and what the business does is where Enlighten AI Labs is built to operate.

02
How we work

Agents do the work. People own the answer.

AI agents compress the mechanical analytics work. Human analysts and operators stay in command of method, judgment, and sign-off. Every output carries the audit trail of how it was produced, not just the headline number.

03
What we believe

Defensible beats clever.

The point of an enterprise answer is that it survives a room of skeptics. We design for that room. The methodology is the product as much as the result.

04
Where we are headed

A new operating model for enterprise analytics.

Aria, Echo, the AI Innovation Studio, Customer Experience Analytics, and Intelligent Data Infrastructure are pieces of a single system. The system is what an enterprise analytics function looks like when AI is at the core, not a feature bolted on the side.

Leadership

Built by people who’ve sat in your seat.

We spent a decade as the analytics team inside Fortune 500 companies. We built the systems. We answered the 9pm questions from the C-suite. We watched insight after insight surface without anyone acting on it.

We loved what we built at Cognetik. We wanted to do it again, go after the problems we never got to solve, this time with AI at the core.

Daniel Herdean

Founder

Sold his last analytics company to Bain Capital. Back for round two with bigger ambitions.

Catalin Iuga

Co-Founder & Chief AI Analytics Officer

The brain behind Aria. Twenty years turning enterprise data chaos into decisions that move numbers.

Carl Wall

Vice President of Engineering

Ships the platform. Has strong opinions about data quality, which is exactly what you want from the person running engineering.

Brendan Dekker

Vice President of Operations

Makes sure things actually land. Quietly the reason any of this works. Sees around corners other people don’t know exist yet.

Frequently Asked Questions

About the company

Quick answers below. The good stuff happens on a call.

Enlighten AI Labs is an enterprise AI analytics company. We build AI products and deliver AI-powered analytics solutions for Fortune 500 enterprises. Our mission is to answer the questions a business cannot afford to get wrong.

Daniel Herdean and Catalin Iuga, who previously co-founded Cognetik, the digital analytics firm acquired by Bain Capital. Carl Wall (VP of Engineering) and Brendan Dekker (VP of Operations) round out the leadership team, both former Cognetik leaders back to build the next operating model for enterprise AI analytics.

We operate globally and serve Fortune 500 enterprises across QSR and restaurants, retail, hospitality, automotive, healthcare, insurance, and technology.

Two AI products and three solutions. The products are Aria, the Human-AI Analyst, and Echo, the Analytics QA Engine. The solutions are AI Innovation Studio, Customer Experience Analytics, and Intelligent Data Infrastructure. Together, the operating system for an enterprise analytics function with AI at the core.

Request a call at enlightenailabs.com, or write to connect@enlightenailabs.com.

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