Enlighten

Analysts in control. Governed insights at scale.

Aria is the AI insights platform where analysts define the method, agents execute the work, and your team sets the standard for what’s ready.

Your analysts have the final say, not the models.

Intelligence Foundation

Start with what your business knows.

The Intelligence Foundation gives Aria what it needs to work like your team: your data, the business meaning behind it, and the instructions that shape every analysis.

Three inputs on one foundation: Data, Memory and AI Instructions.
Data The data your business already uses Memory Metrics, approved rules, context and prior work AI Instructions Prompts, code and analytical guidance

Start from your own data

Aria analyzes the information your business already relies on, drawn from the sources you choose, so analysis starts from data your team knows well.

Share business meaning in Memory

Memory acts as your semantic layer, holding shared business meaning: metric definitions, approved rules, context and prior work, so results stay comparable across teams.

Guide how Aria analyzes

AI Instructions hold the prompts, code and analytical guidance Aria follows, so its work reflects your team's methods, standards and the way you present findings.

Connect where your data lives

  • Snowflake
  • Google BigQuery
  • Databricks
  • Amazon Redshift
  • PostgreSQL
  • Microsoft SQL Server
  • Azure SQL
  • MySQL
  • Oracle Database
  • MongoDB
Skip past the Insights Factory story

Insights Factory

Your expertise, built to run at scale.

Your analysts design the workflow and set the checks. Agents execute within that structure.

Visual Composer

Build your way. Stay in control.

Connect Data, Memory and AI Instructions to reusable blocks, arranged in threads, with the parameters each run needs.

Coding agents

Work visually in Composer or with the coding tools you already use.

Ask Codex, Cursor or Claude to build or update an analysis. The Aria CLI connects them to the same analysis in Composer.

Execution

Agents execute within the structure your analysts set.

Each run uses its own parameters, follows the threads and blocks your analysts defined, and returns candidate insights with their calculations and sources.

4D Evaluation

Every insight checked across four dimensions.

Runtime Evaluation, Claims Extraction, Claims Verification and Observation check findings, calculations and claims against their sources.

Human Review

Your analysts decide what’s ready.

Flagged claims, corrections and reruns are resolved in one claim register before anything reaches the business.

Insights Library

Repeat and grow the library.

Carry the method and its checks into each cycle. Build the Insights Library across periods, locations, and teams.

  1. ASales and channels
  2. BMarketing
  3. CPit and counter
  4. DQuarter and menu economics
  5. EEarlier periods
Skip past the Insights Experience story

Insights Experience

Insights you can see, explore, and act on.

Build beautiful, deeply interactive experiences around the decisions people make.

Insights Experience

Every experience starts from the Insights Library.

Analysts define the method and agents run it. Every insight passes 4D Evaluation and Human Review before it joins the Insights Library.

Reports

Composable reports at scale.

Narrative, imagery, findings and charts assemble from governed insights in the Insights Library.

Reports

Shape each report for its audience.

The Pit & Counter Report gives the pit team the same brisket insight every Monday, with its own cover, layout and emphasis.

DoubleClick

Details when they matter.

Explore the supporting detail behind a finding, without losing the story around it.

Chat

Business questions. Answered from governed insights.

Ask from within a report, or open Chat on its own. Every answer cites the insights behind it.

Evidence

Evidence you can inspect.

Follow a finding back to its governed insight, its calculation and its source data.

Schedule

Schedule the experience. Scale its reach.

Ask Chat to schedule a report, then choose who receives it.

Report Builder

One template. A report for every store.

Report Builder branches one template into 924 store versions, each with its own parameters, scoped insights, schedule and recipients.

Insights Experience

One body of governed insights. Multiple ways to experience it.

Analysts stay in control of the method and the review. Reports, Chat, dashboards and embedded views all draw on the same governed insights.

  1. Insights Experience: reports, Chat and DoubleClick, dashboards, embedded views and scheduled store reports
  2. Insights Library
  3. Human Review
  4. 4D Evaluation
  5. Insights Factory

Governed insights

One body of insights. An experience built for every team.

Aria turns governed insights into bespoke, highly interactive experiences for each team, from frontline operators to marketing and leadership. Each team sees what it needs, built on the same insights.

  • Weekly restaurant operations cover
    Store teamsWeekly Operations BriefCatering added $1,570, offsetting most of dinner's −$1,780.
  • Pit and counter service cover
    Pit teamsPit & Counter ReportBrisket sold out on four of six days.
  • Marketing cover with social, paid media, search and SEO channels
    Marketing teamsMarketing BriefEmail was credited with 92 orders in September.
  • Quarterly business performance cover
    LeadershipQuarter in ReviewQ3 sales rose 2.0%, but September turned negative.

Design beyond BI limits

Build bespoke, highly interactive experiences around how each team works, not limited to the fixed charts and tables of a BI tool.

Ask, follow up, drill in

Chat answers questions grounded in your governed insights and keeps report context for follow-ups. DoubleClicks reveal the detail behind a finding.

Shaped for each audience

Give store teams, pit teams, marketers, and leadership the same governed insights, each with the framing, depth, and focus their role needs.

Deliver insights at scale

Schedule delivery by audience and generate parameterized versions for each store, region, or team, across hundreds or thousands of locations.

Enterprise Control Plane

Scale the work. Keep the control.

Analysts own their methods. Administrators set the policies for how Aria is used across the organization.

Enterprise Control PlaneDaniel’s BBQ

Models and Tools

Choose which capabilities teams can use.

  • Reasoning modelsAllowed
  • Code executionAllowed
  • Warehouse queriesRead only
  • Web searchOff

Access and Sharing

Manage roles, data access, and who can use the insights.

  • AnalystsAuthor and review
  • OwnerAll reports
  • North officeNorth reports
  • Pit teamPit & Counter Report

Usage and Cost

Track consumption and manage budgets and limits.

  • Insights Factory runs
  • Chat
  • Scheduled reports

Budget limits set by administrators

Audit and Governance

Maintain visibility into how work was produced and used.

  1. Pit & Counter Report ran on schedule
  2. A3 passed 4D Evaluation
  3. A3 approved in Human Review
  4. Weekly Operations Brief sent to each store team
Enterprise Control Plane: policies for models and tools, access and sharing, usage and cost, and audit, applied across Aria.

We deliver trust, not just answers

Governed insights. Ready to act on.

Every reporting cycle brings the same pressure: explain what changed, understand what matters, and get useful findings to the people who need them. Aria makes that analytical work repeatable, with the method, evidence, and quality under analyst control.

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  1. Grounded in your business

    Build analysis on shared definitions, business context, and the knowledge your team has already developed.

  2. Evidence you can inspect

    Follow a finding back to its sources, calculations, and analytical steps. Understand what supports the conclusion.

  3. 4D Evaluation

    Every insight is checked across four dimensions before it’s ready. Your analysts set the standard, and the final say stays with them.

The Aria platform

One platform. From business context to business insight.

Analysts define the method. Insights Factory produces evaluated, verified, human-reviewed insights. Insights Experience brings that work to people through Chat, interactive reports, and embedded experiences.

See Aria in action
  1. Intelligence Foundation

    Connect Data, Memory and AI Instructions, with the models and tools your team approves.

  2. Insights Factory

    Run recurring analysis with 4D Evaluation and Human Review, and build the Insights Library.

  3. Insights Experience

    Ask business questions through Chat, grounded in governed insights. Explore interactive reports and embedded experiences.

Enterprise Control Plane

Policies for access, models and tools, plus usage, cost and audit controls across the platform.

Deep analysis. Repeatable at scale.

How Aria Compares

Conversations and custom code each support analytical work. Aria brings the investigation, checks, and delivery into a workflow your analysts control and reuse across the business.

AI insights platform

Aria

What it’s for

  • Governed Insights
  • Repeatability
  • Scale
  • Institutional Knowledge
  • Quick Answers
  • Exploration
  • Custom Scripts
  • Data Pipelines

How it works

  • Analysts define the method
  • Agents execute the workflow
  • 4D Evaluation and Human Review
  • Context and evidence carry through

Who it’s for

  • Analysts
  • Analytics Leaders
  • Knowledge Workers

Best use cases

  • Scaling business intelligence across QSR, hospitality, and retail organizations
  • Recurring, deep analysis led by your experts
  • Governed distribution of insights across teams

Conversation

AI Chatbots

What it’s for

  • Quick Answers
  • Speed
  • Exploration

Not for

  • Governed Insights
  • Repeatability
  • Scale

Who it’s for

  • Analysts
  • Knowledge Workers

Best use cases

Explore a question, develop an explanation, and work through an individual analysis.

Custom code

AI Coding Assistants

What it’s for

  • Custom Scripts
  • Data Pipelines
  • Debugging

Not for

  • Governed Insights
  • Institutional Knowledge

Who it’s for

  • Technical Analysts
  • Engineers

Best use cases

Hands-on users direct one-off, technical, bespoke analysis step by step, including data exploration, data wrangling and preparation, and sophisticated data science.

Deployment

Run Aria your way.

Choose Enlighten-managed SaaS or Bring Your Own Cloud, on Google Cloud or AWS.

Managed byGoogle CloudorAWS

Enlighten-managed SaaS

Use Aria as a managed service on Google Cloud or AWS.

YOUR ORGANIZATIONYour Google Cloud or AWS environmentGoogle CloudorAWS

Bring Your Own Cloud

Run Aria in your own Google Cloud or AWS environment.

FAQs

Frequently asked questions

What is Aria, and who is it for?

Aria is an AI insights platform from Enlighten. Analysts define the methods, and AI agents execute them to produce insights for the business. It is built for analysts and analytics leaders who want their expertise to reach further, and for knowledge workers who need clear, reviewed answers grounded in their organization's data and business definitions.

Can Aria run the same analysis every week or month?

Yes. Recurring analysis is a core use for Aria. An analyst defines the method once, including the data, metric definitions, prompts and code it should use, and agents execute that method each time it runs. Because the method and business definitions stay consistent, each run is comparable to the last, and findings still pass through verification and human review before they are shared.

How is Aria different from a BI tool or an AI chatbot?

BI tools are strong at dashboards that show what happened, and chatbots answer one-off questions. Aria executes analyst-defined methods to produce findings, then checks them through its 4D Evaluation and human review before they are shared. Those governed findings and their evidence are kept in the Insights Library, and Chat answers follow-up questions grounded in those insights.

How do analysts, agents and coding tools work together in Aria?

Analysts define the method, and agents execute it. In the Insights Factory, analysts build methods in the visual Composer or work from their preferred coding tools through the Aria CLI. Either way, the method draws on the Intelligence Foundation: your data, Memory, and AI Instructions such as prompts, code and analytical guidance. Agents then run that work, and findings go through human review before they are shared.

How does Aria check its insights before they are shared?

Every finding passes through Aria's 4D Evaluation before it is shared. The four dimensions are Runtime Evaluation, Claims Extraction, Claims Verification and Observation, followed by Human Review, so people stay involved in what is shared. Governed findings are kept with their supporting evidence in the Insights Library, so your team can see where a conclusion came from and revisit it later.

Why does Aria need business definitions as well as data?

Data alone does not tell an agent what your numbers mean. Aria pairs your data with Memory, which acts as a semantic layer of shared business meaning: metric definitions, approved rules, context and prior work. When an analysis calculates a metric or applies a rule, it draws on the definitions your organization has agreed on, so results stay consistent and comparable across teams and locations.

What is Memory, and what is the Dream Cycle?

Memory is Aria's business-meaning and knowledge layer. It holds your metrics, approved rules, business context and prior work, so analysis reflects how your organization defines and understands its business. The Dream Cycle is opt-in catalog maintenance. It surfaces issues in the catalog for people on your team to resolve, so decisions about shared business meaning stay in human hands.

What do people see when Aria shares insights?

Aria shares insights through the Insights Experience: bespoke, highly interactive reports rather than static slides or dashboards. Readers can use Chat to ask follow-up questions, with answers grounded in the insights behind the report. DoubleClicks open the supporting detail behind a finding, so readers can explore the evidence for themselves instead of taking a summary at face value.

Can Aria deliver insights to hundreds or thousands of locations?

Yes. Aria supports scheduled, parameterized distribution, so one analyst-defined method can run for each store, restaurant, property or region and reach hundreds or thousands of locations. Each location receives findings specific to its own data, built on the same metric definitions and checks as every other location. That keeps local insights relevant while the method behind them stays consistent across the organization.

How is Aria deployed, and what can administrators control?

Aria is available as Enlighten-managed SaaS or as Bring Your Own Cloud on Google Cloud or AWS, so you can choose the option that fits your security and infrastructure requirements. Administrators control which AI models and tools are available, who has access, how usage is managed, and the audit policies that apply. These controls let your organization set clear boundaries for how Aria is used.

Which industries and use cases is Aria a good fit for?

Aria is a strong fit for multi-location businesses such as quick-service restaurants, hospitality and retail, where the same analysis often needs to run for many stores or properties. Recurring performance analysis and location-level reporting are natural starting points. It also suits analytics teams that want analysts to define methods once and deliver reviewed insights to knowledge workers across the business.

Let’s talk

See Aria in action.

Tell us what your teams need to understand. We’ll show you how Aria turns recurring analysis into reviewed insights delivered across your business.